Karli Gilbert

About Lacey's Custom Jewelry

Lacey’s Custom Jewelry has been in business since 2014 but don’t let the “new” business fool you. With the 3 full-time employees and 2 part-time there is a combine 50 years of experience. Starting in a small basement office Lacey did private appointments and appraisals for customers the first year. The second year Lacey moved to an office building where she was still a private appointment only service. Moving was necessary due to the continued growing of the business and repairs were added to the list of services. With two years under her belt Lacey decided it was time to open Bismarck’s First Jewelry Boutique and continue all the services they had done before but with better convenience for all their customers. Being Bismarck’s First Jewelry Boutique Lacey’s strives for quality service on each and every job that comes in. Custom is their specialty but everyone at Lacey’s is ready to help with any job.

Lacey Madsen


Lacey is a Graduate Gemologist and Accredit Jewelry Professional through the Gemological Institute of America. Education is super important to her and she believes it should be for everyone in this industry, so Lacey continues her education by going to jewelry trade show, seminars and plans to become a Certified Gemologist through the American Gem Society in the near future.

Lacey’s Custom Jewelry is proud of the custom work they do for their customers and it would not be possible if Lacey did not keep up to date on the technology of the industry. Lacey was educated and completed her first course of Jewelry CAD in 2006. She has been designing awesome jewelry ever since. She just finished another class in September 2014. She says she will keep going as long as there are classes and she has the time.

The jewelry industry has so many layers, so many hands and lots of angles that people come together to complete one masterpiece. This industry is strongly based on knowledge and learning from experiences and Lacey hopes to keep up with that tradition. Lacey’s favorite experience “so far” is her trip to Tanzania and Kenya, Africa where she got to fulfill a life-long dream of watching where it all begins going to mine sites and purchasing rough gems in a dealer’s office. She says Africa is her favorite so far because she hopes to do so much more with her life, with her business and can’t wait to make the most amazing piece for you.

Lacey Madsen
Karli Gilbert

Karli Gilbert

Floor Manager

Karli Gilbert has worked for Lacey’s since June of 2015, but this is not the start of her jewelry experience. She has loved the jewelry industry for most of her life. From collecting shiny rocks in the parking lot, organizing her grandmother’s jewelry box and making and selling beaded jewelry by the time she was 12 at trade shows.

Right after high school Karli starting GIA (Gemological Institute of America) courses to start on her path to becoming a Graduate Gemologist, which she completed in 2016. She is also an Accredited Jewelry Professional, she is Pearl Certified and Diamond Certified all by GIA.

Karli is a huge asset to Lacey’s with great customer service, desire to anyways want to learn more and always stay up with trends.
Karli’s favorite part about working at Lacey’s is designing amazing pieces for her customers and stocking cases for the store.

Having more than one designer on staff is a huge advantage for us because you will always get more than one idea.

Contact Karli Gilbert for your one of a kind design at karli@laceyscustomjewelry.com

Brandon Scherr

Shop Manager

Brandon has been in this industry for going on 10 years this fall and has completed two of GIA’s goldsmith courses. With a passion for welding and putting things together making jewelry has become a great fit for him, but welding/soldering on a much smaller scale then where he first started. With those 10 years Brandon has become an expert on milling and growing all the waxes for our store, doing jewelry repair work and casting many types and qualities of metals. He also has a great eye and talent for hand carving wax and metal. Naturally artistic, he has also recently started experimenting with hand engraving and plans to take some courses with expert metal carvers in the near future. Here at Lacey’s we can’t wait to see where it takes him!

Brandon Scherr

Find What You Love

Get the Latest Deals

Be the first to know. Click the link to sign up for our newsletter!

Join Our Email List!

Be the first....

• Hear about upcoming events
• Flash Sales
• Sneek Peeks
• New Product
• Behind the scenes

You have Successfully Subscribed!